Applying Data Analytics in Marketing

Applying Data Analytics in Marketing

Centro Unity
Last Update 7 de julho de 2020
2 já inscrito

Sobre este curso

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

objetivos de aprendizado

Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Material Includes

  • Videos
  • Booklets

Requisitos

  • Basic marketing knowledge

Público-alvo

  • Business's managers, leaders
  • Anyone who is finding a chance to get the promotion

Curriculum

8h 30m

Marketing analytics

Predictive analytics

Impact of marketing campaign

Seus instrutores

Centro Unity

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